NICHES (military, BAD, korean cosmetics, agricultural equipment and others)

• analysis of the site/application, traffic sources and channels (SEO, SEA, Meta, Instagram, Chatbots), customer retention tools (e-mail, push); UX/UI, UAT;
• content analysis;
• analysis of competitors;
• planning work on improvement and promotion taking into account the goals and objectives of the business;
• recommendations for improving CRO;
• defining the main KPIs.

• Launched the online store shop.astra-group.ua after 2.5 years of development.
• Conducted a comprehensive audit of the Internet project and performed a SWOT analysis.
• Planned, managed, and monitored the improvement of the resource's technical characteristics, UX/UI parameters, user checkout, content, and integrations with ERP and payment systems.
• Conducted onboarding of new specialists and worked with them: developer's team, SEO, 1C, designer's team, and PPC agency.
• Worked with fixed-price and time-and-materials contracts, planned costs, and managed the budget.
• Managed the backlog, prioritized and set tasks (using Basecamp and Trello), monitored and controlled execution, analyzed the obtained results, and accepted them for implementation.
• Prepared documentation and a technical basis for implementing payment through payment systems Fondy, WayforPay, and NovaPay on the store's website.

Responsibilities:

• gathering, upgrading and prioritizing requirements;
• implementing and supporting technical improvements (leading and prioritizing project backlog);
• preparing, maintaining and controlling the necessary project documentation;
• working with distributed teams (in-staff and outsource, up to 25 people);
• daily follow-up, troubleshooting;
• promoting the online store (choice of tools);
• organizing the sale on marketplaces (prom, olx);
• working with key metrics and OKR, KPI;
• budgeting and scheduling (long/mid/short term).

• Managed the creation of retail online stores from scratch;-placed it in the top 10 by the main search positions;
• Optimized and controlled all business processes from order to customer delivery
• Developed, implemented and managed measures to retain existing customers and attract new ones.

Responsibilities:

• defining project high-level concept and development strategies to meet requirements;
• iImplementing and supporting technical improvements;
• determining customers' needs and preferences;
• planning, managing, controlling SEO, SMM, SEM, email marketing;
• working with different teams (in-staff and outsource up to 10 people);
• budgeting (long/mid/short term).