Digital Marketing Specialist (PPC, SEO)

General Job Duties:

• Design, develop and monitor digital media buying campaigns.
• Analyze campaign performance and compile and present detailed reports with proactive insights.
• Implement on-going A/B and user experience testing for ads, placements and landing pages.
• Work with internal development and design teams to create dynamic content and landing pages.
• Work closely with content development teams to implement and consistently optimize campaigns.
• Research SEO keywords to use throughout the company’s website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Collaborate and support the external SEO team to develop holistic approaches to digital marketing strategies.
• Collaborate with other internal teams to create cohesive strategies.
• Remain current on ever-changing industry best-practices.
• Manage multiple PPC accounts, which will include Google, Facebook, Twitter, LinkedIn, and Instagram.

Qualifications:

• No less than 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) with a passion for digital marketing.
• Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and compose insightful reports for clients and internal teams.
• Experience with Google Data Studio will be a plus.
• Google Ads certified is a plus.
• High levels of integrity, autonomy, and self-motivation.
• Have extensive knowledge of the Google Ads platform.
• Experience managing an MCC account.
• Know how to set up and run a Google Ads account from scratch.
• Have experience managing a Facebook Ads Manager account.
• Know how to set up and run a Facebook Ads campaign from scratch.
• English: upper intermediate

Required Skills and Technologies:

• Google Analytics
• Google Search Console (Webmaster Tools)
• Google Keyword Planner Tool
• Ahrefs, SerpStat or similar
• Google AdWords
• Bing Ads
• Facebook for Business
• Twitter Ads
• Linkedin Ads

• Proficiency in MS Excel, PowerPoint, and Word
• CMS Frameworks: WordPress
• Working knowledge of HTML and CSS
• Strong knowledge of search engine algorithms and ranking strategies
• Deadline and detail oriented
• Enthusiastic, flexible, and creative problem solver with excellent attention to detail
• Excellent ability to collaborate with internal teams

Preferred Skills and Technologies:

• Google Adwords
• Google Analytics
• CMS Frameworks: WordPress
• Knowledge of JavaScript and PHP