Digital Marketing Manager

BAT is evolving at pace - truly like no other organisation. 

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT UKRAINE IS LOOKING FOR AN DIGITAL MARKETING MANAGER  

FUNCTION: Marketing

LOCATION: Kyiv

ROLE POSITIONING AND OBJECTIVES

Digital Marketing Manager will be a key member of the digital team with input into digital marketing and development suppliers and inhouse specialists direction and strategy; will bring extensive SEO, digital advertising & platforms, as well as direct marketing expertise.

Reports to:  Senior Digital Manager

Reporting Level: Manages Self & Others

WHAT YOU WILL BE ACCOUNTABLE FOR

Own Ecommerce and tech roadmap to ensure consumer journey excellence in Activation

• Lead local ecom and tech development, supporting commercial growth with products planning,  deployment and integration
• Manage 3Ps and integrations to ensure commercial efficiency
• Enhance web/mobile consumer platforms performance to feed best in class consumer experience and category leadership

Drive and adjust digital marketing and traffic acquisition strategy to beat the competition

• Coordinate mass reach and awareness campaigns, search engine and performance marketing tools
• Enhance lead generation, conversion and inbound marketing initiatives

Setup and sustain cross-channel consumer engagement tracking, real-time analytics to power up the business 

• First class real-time reporting across all digital services and consumer engagement tactics aligned with organizations’ business as usual tools
• Track and foresee user behavior and digital marketing tools performance
• Adjust tracking as per consumer and tool performance insights, advance in data management and analytics

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor/Master’s degree (preferable in marketing or relevant)
• 5+ years of relevant experience
• In depth knowledge of digital marketing channels and web\mobile platforms performance management
• Broad digital expert, preferably experience as head of digital; relevant
   management position for a digital agency or enterprise
• Strong analytical skills and a passion for leveraging data to derive insights
   and drive impactful business and marketing decisions, data analytics and visualization tools experience
• Profound martech knowledge, preferably hands-on experience 
• Excellent English language verbal and writing skills
• Advanced skills in team management and development (web platforms, traffic, search, direct\database comms)
• Strong organizational skills and a proactive approach to effectively manage multiple projects in a fast-paced environment
• Advanced presentation & storytelling skills

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations 
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies 

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!