Head of Marketing

Squro is an international IT product company that creates a convenient and transparent FinTech environment, striving to provide the best conditions and services deeply understanding the needs of our customers.

We are looking for a Head of Marketing, to lead marketing function of the company.

Responsibilities:

• Create and optimize marketing strategy based on the business goals of the company to promote its products;
• Manage the marketing team, organize business processes within the department and its cooperation with other departments of the company;
• Search for new channels to attract a targeted audience and develop them;
• Conduct market and competitive research, analyze customers' demands and behavior;
• Take part in product development and improvement;
• Organize and conduct various promotional activities and events with further marketing support;
• Create the system to analyze and control the results of the marketing team activities;
• Provide periodic reports on the efficiency of different promotion channels;
• Initiate ad improve report automation;
• Perform budget planning and control its implementation;
• Search for and start efficient cooperation with external marketing vendors.

Requirements:

• At least 3 years of successful experience in the digital marketing sphere that can be confirmed by certain results: audience growth, conversions increase, etc.
• Advanced English level both verbal and written;
• Experience in creating and managing successful marketing strategy;
• Having practical and theoretical knowledge of working with various digital marketing channels;
• Management experience: staff recruitment, target-setting, and monitoring, result analysis, business processes development;
• Extensive marketing and product knowledge;
• Deep understanding of reporting and analysis tools, skill to consolidate data from various sources;
• Working with the latest analytical and marketing automation software and services;
• Analytical thinking, making decisions based on the received data with a positive impact on the marketing performance of the company;
• Knowledge of the budgeting principles;
• Strong presentation skills to share personal and team results;
• Being results-oriented, responsible and creative, having a high level of self-organization. 

Will be a plus:

• Experience of working with FinTech sphere;
• Experience in working with foreign markets;
• Managing the entry into new markets;
• Experience in cooperation with remote/foreign employees;
• CPA channel development. 

We offer:

• Working for a dynamically growing company with a promising area;
• United and a highly skilled team and a friendly working atmosphere;
• The real opportunity for professional and self-improvement;
• Challenging but exciting tasks;
• Normalized 8-hour working day, keeping staff holiday and sickness system;
• Compensation for visiting a gym and learning English expenses;
• Opportunity to attend professional conferences and seminars financed by the company;
• Opportunity to relocate to Cyprus.