-Developed and executed 360 marketing campaigns that drove an average 4% top line growth for Catch 22.

-Collaborated with the top 2 delivery platforms in UAE and implemented several in-house delivery campaigns that increased delivery sales by 10%.

-Oversaw the planning and implementation of geotargeted digital campaigns and CRM initiatives for underperforming stores that eliminated the gap between actual and budgeted sales.

-Owned end-to-end marketing strategy development, segmentation, content design, collaboration with creative agency, campaign execution, post-campaign analysis of newly opened stores.

-Managed the PR campaign for new store launches, guaranteeing brand visibility at the top 5 media outlets (Gulf News, Khaleej Times, What’s On etc.)

-Identified opportunities of adding new menu items that proved to be trendsetters in casual dining segment and generated 20% additional revenue in the first 3 months post-launch.

-Utilized all touch points of data collection to personalize offering that resulted into 5% incremental loyalty rate.

-Established solid relationships with mall managements, securing free in-mall branding opportunities worth 250,000 USD.

-Developed the App's customer base through the implementation of targeted digital campaigns, social media initiatives, and influencer campaigns, recruiting 50,000 customers in the first year.

-Developed brand standards, rolled-out an intensive regional staff training that increased customer admiration(Google reviews 5*) and fostered connection with the brand through communicational techniques used by staff on ground.

-Spearheaded execution of footfall campaigns across 7 outlets in the UAE and KSA for casual dining brand (Yo Sushi) resulting in 10% w-o- w footfall increase.

-Facilitated innovative menu launch for Panda Express in UAE and KSA, that brought incremental revenue of 4.5%.

-Principal brand management (LA, California Office) & localizing global campaigns.Leveraged partnerships that increased footfall and repeat rate; Influencer strategy development.

-Conceptualised, planned and executed communication strategy for the brand ensuring clear brand identity and relevant social presence across all channels, including acquisition & retention campaigns (sms, e-mail, paid search display)

-Art direction: Plan and lead product, menu and lifestyle photoshoots; promotional creatives for various initiatives ranging from in-mall advertising to in-store collaterals, digital screens, display stands etc.

-Identified potential client's needs and linked them with company's products and services.

-Organized and lead exhibitions in Kenya, UK and US which grew existing data base up to 1000 new prospects.

-Conducted meetings with business owners to negotiate contracts ranged from 2,000 $- 200,000 $.

-Operated as the lead point of contact for all matters specific to accounts handled; managed data of prospective customers trough CRM.

-Organized logistic processes, shipments and assisted with custom clearances.

-Supervised end to end process of the sales funnel i.e.: cold contact, pitching, contract signing, on-boarding, sale closing and post-sale support.

-Ensured that portfolio is achieving its MOM growth through developing product pricing strategies according to the market needs.

-Managed a portfolio of client accounts, overseeing all aspects of their digital marketing strategies and campaigns.

-Conducted regular performance analysis and reporting to clients, providing actionable insights and recommendations for continuous improvement.

-Led the creation and optimization of engaging content for various digital channels, resulting in a 20% increase in social media followers and a 25% improvement in engagement metrics for clients.

-Assisted in marketing automation workflows implementation using segmentation & personalization approach, resulting in a 15% increase in email open rates and a 10% uplift in email click-through rates.

-Implemented marketing communication strategies across all channels meeting brand objectives such as increase top of mind, strengthening brand presence and enhancing brand consideration.

-Developed and overlooked content marketing strategy keeping localization at the core.

-Managed and maintained the company website, ensuring optimal functionality and a seamless user experience.